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Chris Yula
VP of Sales & Strategy, CyberSecOp
Tracy Fox
National Channel Sales Director, Foresite Cybersecurity
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How to Differentiate with Pricing, Packaging and Positioning in a Competitive Market

May 22, 2024 3:30 AM

If you’re responsible for growing a managed security practice, you’re already well acquainted with the acute go-to-market challenges every provider faces: stiff competition trying to tell some version of the same story, a wide breadth of customers with a diverse set of needs and budgets, and value propositions that are material, but hard to quantify. How do you differentiate your services in an increasingly competitive, commoditized space?

In this interactive session, Christopher Yula, VP of sales & strategy at CyberSecOp, and Tracy Fox, national channel sales director for Foresite Cybersecurity, share guidance and best practices for:

  • Pricing and packaging recurring compliance solutions
  • Tailoring your compliance offerings to your existing cybersecurity solutions
  • Telling a compelling story around the ROI of security and compliance

Chris Yula
VP of Sales & Strategy, CyberSecOp
Tracy Fox
National Channel Sales Director, Foresite Cybersecurity

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