May 22, 2024
How to Differentiate with Pricing, Packaging and Positioning in a Competitive Market
If you’re responsible for growing a managed security practice, you’re already well acquainted with the acute go-to-market challenges every provider faces: stiff competition trying to tell some version of the same story, a wide breadth of customers with a diverse set of needs and budgets, and value propositions that are material, but hard to quantify. How do you differentiate your services in an increasingly competitive, commoditized space?
Chris Yula
VP of Sales & Strategy, CyberSecOp
Tracy Fox
National Channel Sales Director, Foresite Cybersecurity